Usually, heroes celebrate birthdays and throw lavish parties to their close aides, associates. It is a common affair. But Vijay Deverakonda is something special when it comes to marketing and strategy. He is now going to treat fans directly. His latest PR strategy is gonna bowl all of his peers.
On his birthday tomorrow i.e May 9th, Vijay has arranged his birthday trucks in Hyderabad, Vijayawada, Warangal, Tirupati, Bengaluru, Chennai and Kochi. He associated with popular ice-cream brand Cream Stone. So, the Deverakonda birthday trucks going to distribute the ice creams to the people in simmering summer. This is really a cool treat from Vijay to people in hot summer.
At the same time, it is also a nice brand building exercise by Vijay & his PR team. What's more? Vijay has carefully chosen the cities. He has chosen Bengaluru, Chennai and Kochi where he wants to expand his base. His next Dear Comrade is going to release on in 4 languages - Telugu, Tamil, Kannada, and Malayalam. Well, now you got the Truck's Trick. Whatever be the reason, this is a damn cool idea to win hearts and Vijay succeeded again.
SOURCE : GULTE