Breast Cancer Awareness: Historic Monuments And Iconic Buildings Illuminated In Pink
Category: Telangana

Hyderabad: To mark the start of the month-long breast cancer awareness campaign, historical monuments and famous buildings in Hyderabad have been illuminated in pink. October is celebrated all over the world as an international month for breast cancer awareness. On Wednesday night, the historic Charminar, the emblem of the region, the Buddha statue on Hussain Sagar Lake and the KIMS Hospital buildings were lit in pink for a pink ribbon campaign aimed at raising awareness about the importance of early breast cancer detection. This is the 10th year that, as part of its continuous and creative efforts to raise public awareness, Ushalakshmi Breast Cancer Foundation (UBF), a non-profit breast cancer charity, has illuminated the main landmarks.

"In support of breast cancer awareness, Hyderabad is the only city in Asia to have so many famous buildings and historic monuments turn pink in one night, "said Dr. P Raghu Ram, founder, CEO and Director of the Ushalakshmi Breast Cancer Foundation. The White House, the Empire State Building, Buckingham Palace, the Tower of London and the Eiffel Tower are famous landmarks and buildings that often turn pink during the month. The idea began in 2000 when, to mark the beginning of the international breast cancer awareness month, the Estee Lauder association of corporations illuminated their buildings worldwide in pink.

Dr Rahu Ram, director of the KIMS-Ushalkashmi Centre for Breast Diseases, Hyderabad, said, "As breast cancer cannot be avoided, early detection is the only way to combat it." More than 162,000 women in India are newly diagnosed with breast cancer every year, with the shocking number illustrating that cervical cancer has been overtaken to become the most common cancer affecting women. The highest prevalence of breast cancer in India is between the ages of 30-50 years-at least a decade earlier-unlike the Western world where breast cancer is widespread after the age of 50 years. Each year, more than 87,000 women succumb to breast cancer-a woman in India dies of breast cancer every 10 minutes.

Breast cancer is no longer a "closet problem" in this region through the Foundation's ongoing creative and groundbreaking initiatives over the last 13 years. The fourth Virtual Ushalakshmi Breast Cancer Foundation Oration on 'Breast cancer advocacy, screening & early detection of breast cancer' will be delivered on October 6 by former Union Health Secretary K Sujatha Rao. The chief guest of the virtual programme will be the Governor of Telangana, Dr. Tamilisai Soundararajan.

The justification why pink is used: the pink ribbon expresses fear of breast cancer, optimism for the future, and the benign kindness of individuals and companies who actively support the campaign for breast cancer. It is built to invoke solidarity with women who have breast cancer at the moment.

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